VelocicastTM to Power Seamless New In-Lane, Digital and Mobile Platform
FOR IMMEDIATE RELEASE
CARMEL, Ind. – April 16, 2019 – ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services, Inc. (NYSE: KAR), announces the launch of ADESA Simulcast, powered by Auction Frontier’s VelocicastTM, a cloud-based auction simulcast solution. ADESA, working with Auction Frontier, is transitioning from its current ADESA LiveBlock platform to the modernized, easier-to-use ADESA Simulcast, which is launching on ADESA.com, ADESA.ca and ADESA’s mobile app.
“At ADESA, we are investing in a more seamless, efficient customer experience by accelerating the modernization of our simulcast marketplace and ADESA.com,” said John Hammer, president of ADESA. “Our customers want more functionality and more intuitive features when participating in our online auctions. Working with Auction Frontier is not only helping us improve our customers’ online experience, but also that of customers in-lane, with enhanced displays showing condition reports and bidding activity of all lanes throughout the sale. This initiative is also providing other process efficiencies and helping enable our new VirtuaLane℠ and multi-site sales.”
About KAR Auction Services
KAR Auction Services (NYSE: KAR) provides sellers and buyers across the global
wholesale used vehicle industry with innovative, technology-driven remarketing
solutions. KAR’s unique end-to-end platform supports whole car, salvage,
financing, logistics and other ancillary and related services, including the
sale of more than 5.95 million units valued at over $40 billion through our
auctions. Our integrated physical, online and mobile marketplaces reduce risk,
improve transparency and streamline transactions for customers in more than 130
countries. Headquartered in Carmel, Ind., KAR has 18,000 employees across the
United States, Canada, Mexico and Europe. For more information go to www.karauctionservices.com. For the latest KAR news follow us on Twitter @KARspeaks.
About Auction Frontier
Auction Frontier, headquartered in Roseville, California, provides modern
auction software solutions for the global marketplace. Engineered by
professionals with over 20 years of experience in software development and
design, our feature-rich systems allow for a better user experience with
greater profitability through a lower cost of ownership. The reliability,
intuitiveness, and available customizations of our products make Auction
Frontier a leader in the industry. For more information go to www.auctionfrontier.com.
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