KAR’s Digital Footprint Expands with Acquisition of Auction Frontier

Velocicast® Technology Fortifies Simulcast Capabilities and Enhances Customer Experience

FOR IMMEDIATE RELEASE

CARMEL, Ind. – May 4, 2021 – KAR Auction Services, Inc. d/b/a KAR Global (NYSE: KAR), a leading operator of digital marketplaces for wholesale used vehicles, announces the acquisition of Auction Frontier, the pioneer of industry-leading, cloud-based auction simulcast solution Velocicast®. The acquisition reflects the importance of KAR’s ADESA Simulcast and Simulcast+ technologies—both of which are powered by Velocicast—and will accelerate future simulcast innovations to enhance marketplace speed, convenience and real-time analytics for customers.