New Offering Empowers Industry Providers and Consumers with Industry-Leading VIN Specific Guaranteed Trade-In Values
FOR IMMEDIATE RELEASE
CARMEL, Ind. – Oct. 18, 2021 – KAR Global and Black Book today announced an expanded relationship aimed at helping franchise and independent car dealers, OEMs, and third-party providers deliver a faster, easier and more digital experience to their retail consumers. By integrating Black Book’s industry-leading VIN decoding and pricing algorithms with KAR’s digital capabilities, industry-related companies of any size will be able to deliver instant, VIN specific guaranteed trade-in values to consumers via their own website or mobile app. The relationship will also leverage KAR’s rapidly growing digital dealer-to-dealer marketplace, BacklotCars, to help dealers wholesale any unwanted trade-in inventory that results from those retail sales.
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