The Three Types of Clients

Guest Editorial

Commonly accepted business logic tells us that the more clients you have, the more profitable your company becomes, right?  Well the surprising answer to that question is “NO.”  I look at every client as a relationship, and just as with any relationship in our personal lives, the complexity, the frustration, and the time-consuming nature of a relationship can produce lifelong rewarding experiences or, sadly, bitterness and loss.

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